Imperium reviews, from clients and partners on film

Answering "What did future hires look like without the OS?" The caption inside the film misreads this line as "10 hours".

“I at least have about 10 hires that are on my sheet to do. Mainly in design and business analytics. ... which I don’t have to do now.”

“I dare say that without AI, I would’ve had to put on a number of, a lot more staff as we got to this point”

“I think you spent 3 hours with us before, just helping us fix things. ... before we’d even got the point of the proposal. So you showed how good you were at the start.”

“I think you guys come with a very good balance of coding and marketing.”

“we didn’t have the specialization in-house. And I dare say it would be very difficult to get that specialization in-house.”

“Visibility and accountability. So particularly at this stage of the project, there was visibility over salespeople, marketing spends, and efficiencies within that part”

“now at this stage of the organization growing, it’s better to be more efficient than have more people.”

On AI.

“You can’t run a business without it.”

“a four-week plan, which by having the OS system and, instead of me, sort of having to cascade all that work out, then I could actually get that done in about four days”

“the tools are still as only as good as the person behind the wheel”

“I think we’re always going to need to take the right people on for the right roles and I don’t think that any AI platform changed that.”

“So that report absolutely blew my mind because it’s something that you can deliver to sales managers right away”

“Both of those reports would have taken me probably a week of locking myself in a room and trying to figure out the data points, but I got it easily.”

“I always said before I need a CRM manager, I need a business analyst ... now this is everybody I need in one, and I can just talk to it.”

On a marketing campaign that was not working.

“It’s analyzed my campaign, why it’s not working, and then if I want it to work, what I must do? And it did that in 30 minutes. ... That would have taken it me probably two weeks, at least, at least.”

“for anybody that’s at a management level in a business who absolutely should have it, absolutely. And it’ll really open up your eyes to where your business could be more efficient”

Shanny’s longer interview puts it at 15,000 US a month.

“I would say it saves me $10,000-$15,000 a month.”

“It’s extremely accurate. It’s like a superhuman personal assistant that knows everything about your business”

“the one that I’m particularly happy about is the marketing side because that’s the one I knew least about”

“now you can pick up your phone, press a button and just tell the brain to put together a quotation, it’s this villa they’re interested in, add the furniture package, attach the drawings, do this, do that, pop, pop, pop, pop and email it to them and it just does that while I’m sitting having coffee with the client”

“this is going to sound ridiculous, but one hour a day, you probably have the same output as you worked a full day before, or more”

“you need someone to come in, set it up, off you go.”

“everyone is going to need AI or they won’t be able to compete, it’s as simple as that.”

“You need someone to come in and actually just make it happen so you can actually start using it like you guys did for me.”

“here at the press of a button, you have access to all the information about your business.”

“So it’s just like having a superhuman secretary on board that has no bad days, no memory loss, remembers everything that has happened in the entire history of the company, and never sleeps”

“So it gets sharper and sharper and sharper the more I use it.”

In the film published in June 2026. By the film published in September 2026, marketing is the part Shanny is happiest with.

“Now we haven’t started using the marketing yet, so I don’t know how much times better it will be”

On admin staff.

“Today I only have my executive assistant. Yeah, that’s it.”

“if I would have like 200, 300, 400 units, that would be different because then there’s a lot of human interaction that needs to happen. But this project, for example, 17 units, I can handle that myself.”

Asked what the system still does not do.

“Video editing is one. ... Because that still needs to be done manually.”

Still on video editing, after the interviewer says Imperium’s creative director has linked the system to editing software.

“So still it requires someone really good at it.”

“I would say probably time. ... Administration tasks.”

“you can only grow as fast as the people that can accommodate the workload.”

Framed as theory, if the system is set up correctly.

“I don’t have a limitation, which means I can take on more listings, do more sales transactions, and the business doesn’t have a bottleneck, which is huge.”

“when we do the numbers on the headcount versus, you know, what the system costs or what it can do, it was chalk and cheese.”

“But it’s all about what you put in is what you get out.”

“If you really put your time and effort and build it and feed the brain, as you guys like to say, the results will come.”

“It’ll definitely change your business for the better.”

“I want that the operating system is helping us to reduce the time we spend on manual procedures and workflows and filling out spreadsheets”

“I think it’s great work and it’s gonna help a lot”

“having more time to spend on what really creates value, which is the personal relationship”

“I understand the industry good enough to know like that there is a good chance that this can help the company and the individuals and the clients”

“I think that everybody today should be able to handle double the workload double the number of clients using that system. That will be my goal”

“we were able to go and work for about three to four hours and really automate 40-50% of my business. Now it’s going to be work in progress”

“when you work with people really know what they’re doing you can get a lot done”

“not only great service but like great guys that are really, really knowledgeable in AI and couldn’t recommend them more.”

“but you can only go so far yourself.”

On when Chris makes introductions.

“when you build massive trust, you did with me from the start.”

“from having great conversations with you both and helping me to be a bit more technical ... it’s definitely helped with that process.”

On hiring one person to sort out AI.

“if you’re going to be paying $150,000 to $180,000 a year and you’re hoping that person’s just going to solve your problems without a commercial lens or an implementation strategy, then it’s wishful thinking.”

“one of the best solutions is to just have someone who’s fractional within the business.”

“And you don’t even need to be AI literate yourself.”